Brand Loyalty – would I re-purchase?

While driving home today, I caught up to wonderful white horse (and my horse I mean sports car).  It was a very seldom seen 997 based Porsche GT2.  It was an amazing looking machine.   Seeing it, and thinking about the Porsche’s I’d owned..  would I re-purchase (yes.. a 996TT is on my active TO-DO list).   Then I started to think about the cars I’ve owned, and which, if any models I’d bought more than once, as well as which brands I seem to purchase most.    So.. here is the what the mental exercise that occupied my commute home, netted:

6 Mercedes-Benz
5 Ford
3 Dodge
2 Porsche
1 Jeep
1 Toyota
1 Mazda
1 Cadillac

I’ve probably forgotten 1 or two in there, somewhere.   So..  I was a little shocked at how many Fords I’ve owned over the years.  And that soon had me thinking about of all those vehicles, were any a re-purchase, replacing a vehicle with same or similar, or even buying the same basic model some years down the road.  A pattern there was pretty clear.

At the top of the chart is Mercedes-Benz.  Of those they consist of 3 different models, so there were clear cases of re-purchase.  The interesting part (to me) was that in those cases years often elapsed between a ‘return’ to the model in question.

The largest of the pool is the classic W124 E-Class sedans  (’88-’94).   Of that body, I first bought a 260E, the base model E-class available in that year.   I kept it until it was replaced with an ML320 SUV.  A few years later another W124 was purchased a 300E.  They are just great driving cars.   A couple of years after that, I caught a break!  The chance to purchase the flagship W124.  The uber-sedan. The fastest production car that year.  The 300HP 500E (also a W124 body that was highly modified by, of all companies, Porsche).  Sadly the 500’s had a serious wiring issue in the engine compartment, and I decided to sell it off.   I was without a Benz for the first time in over 10 years.

I started to dabble in Porsches next, buying a pair of wonderful 911 varient (964 and 993).  Great cars, but commuting in one seemed like work far benieth the cast of a Porsche.  So it was traded (+ cash in my pocket) for a Mercedes CLK430 (#5).  As fast as the Porsches but a more ‘civilized’ unit for daily commuting.    Eventually, as the economy started to turn, I unloaded the 2nd Porsche, before the values totally tanked, trading it for another Mercedes, this time, another V8, but of the ML variety, an ML430 (MBZ #6).

In the end, I’d re-purchased the W124 twice, and clearly went on the hunt for an ML that I wanted (V8 for towing, I’d become a big fan of the 24 valve little V8 from my time in the CLK) and finally located one north of Seattle.

500E and Miata parked in Seattles Wallingford district.
500E and Miata parked in Seattle's Wallingford district.
First of the MLs  (ML320)
First of the ML's (ML320)
W124 #2 - 300E  (at my home in Illahee)
W124 #2 - 300E (at my home in Illahee)
500E and 911  at temporary housing in Bremerton
500E and 911 at temporary housing in Bremerton
ML430 (MBZ #6)
ML430 (MBZ #6)
CLK430 (MBZ #5)
CLK430 (MBZ #5)
I cant post all these photos of my past and present cars without this one!
I can't post all these photos of my past and present cars without this one!

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