“While Facebook isn’t acquiring the Gowalla service or technology, we’re sure that the inspiration behind Gowalla will make its way into Facebook over time,” the company said.
The article also noted that the founders, and an undisclosed number of employees will be carried over to Facebook. Now, if it has been all or nearly all, they would have played that angle up. However, I believe they are just taking a few lucky and key souls along for the next ride and setting the rest adrift in the world of unemployment.
This is not just a guess, this is a common scenario in these sort of games of mergers and acquisitions. I’ve seen this happen with start-ups I’ve helped propel forward. In most of those cases, I was duly compensated, and in a few cases had the chance to enjoy the ride-along, if only for a little while.
Good luck to those that will undoubtedly get their Gowalla pink-slips, courtesy of Mr. Zuckerburg and Facebook.
For reasons far beyond this, I’ve already cut my FB usage down to a trickle, mainly using it for marketing my own ideas and soon to be publicly available products.
I noted this a couple of weeks ago, that I was starting to play around with foursquare, the mobile social networking tool. It’s primary advantage is as a Smart Phone app. I, of course, prefer the iPhone 3GS (aka The Oracle) platform for my mobile networking, blogging and just plain monkeying around.
One of it’s features, is the ‘Stats’ page. It gives you a rundown of how often you’ve used the app, what cities you spend the majority of your time in, how many check-ins you average on each day of the week. Anyhow, here are my stats (as of this morning). It’s just and example.
My foursquare stats - Easter Sunday 2010
But, it turns out that it’s much more than a neat tool for big-brother to keep an eye on your travels (frankly, they already know where you phone is 24×7, heck, they can even turn on the microphone and listen to you without you’re knowledge, so you tin-foil that types can just simmer on down), I’ve found that it’s one of the most useful, real world source for finding places and things to do, while traveling, or just putting around your local area!
The way it works is very simple. Using the geoLocation capabilities of your smart phone (now I’m assuming your phone is actually smart.. and can do this) it will show you venues nearby that people have entered into the system. But the real benefit comes for the following three neat features!
iPhone foursquare app - Nearby Venues
1) – Displays nearby locations
Based on your location, it will display all sorts of businesses, parks, eateries, medical facilities, you name it.
Now in my sample image here, you see an number of medical facilities, primarily because I was near the hospital when I snapped this screengrab (another thing that the iPhone is amazingly adept at doing). The list can be fairly long, or pretty short. It all depends on how densely populated the area you are in is, and how many locations people have added to the system. Even out here in the sticks, I’ve found a lot of places entered into the system, presumably by developers, since almost all of them had no previous visitors when I checked in.
2) – Tips and things to do
Now, this is the one I find the most useful! Using this, in places that I’ve been frequenting for years, I discovered some NEW businesses and interesting things to do (or eat/drink) at them. I see this as a great way to explore a new town, or even the one you live in.
Traveling, not familiar with the area? Why not try foursquare to see if you can get some good tips from the locals on things to do (or things NOT to do), places with deals, specials, whatever. This is my favorite and most used part of the app.
Now a nice bonus feature is the ability for businesses to add ‘Specials’ that will pop up on the screen that you can unlock. For instance (sorry, no screen shot here, maybe when I get into the office tomorrow I’ll add that one) the hotel next to my work offers a free coffee in the morning and a $20 off certificate on a future stay, simply by checking in there using foursquare and showing it to the barrista in the lobby! See, you really can get something for (nearly) nothing!
iPhone foursquare app - ToDo List
3) – ToDo lists
This is sort of an extension of Feature 2, but I think it’s useful enough on it’s own to be mentioned.
It’s another neat feature that comes in handy for a traveler. Did you hear about something cool to do on foursquare (a tip) and want to recall it next time you are in the area? Mark it as a ‘To Do’ and it will show up on your list. Simple as that.
“Big Deal!”. you might say,“I can do that with a notepad!”. True enough. BUT, you use the foursquare website to poke around in another city location, look at the tips and remember the ones you think sound interesting, by simply clicking and adding to your ToDo list. And guess what, when you are in the local area, the relevant list items are right there at your fingertip. Seems easy enough!
Final thoughts for today – monitization
Being the semi-paranoid data geek I am, what I don’t get about this application, is how the developers and the operator of the website make their money. I can see where a business might pay a little to offer a deal, but how much $$$ is there, for foursquare, in that? I don’t know. Now I also wonder if they are using this neat pile of data they are collecting on your, and re-selling that to potential marketeers! That would be my biggest concern. And one that I’ll be looking into soon.
For now, it’s fun little app. And honestly, it sort of encourages me to get out of the house more and explore places, looking for things people suggest in the tips.
Unless you are one of those tin-foil hat types, you might check it out.
Well, here is it. Facebook is on the roll, making plays in the acquisition game. Note this report from Reuters:
